Thursday, January 22, 2009

Jack Bauer, Runner's World and Buyology

Having a few days on the road this week has allowed me to catch up on a few things. I've been able to catch up on my Jack Bauer, I mean 24 watching (very important) as well as my Runner's World reading plus I've nearly finished a book I just borrowed from Jess called Buy-ology. Which reminds me, I had some serious muscle tension in my neck and back the other day so Sherri massaged me for a while then I threw on a heat relaxer from Jess/Live Beautiful and man did I feel better. Support home grown business and go buy one here!!

24 has been great so far. We PVR'd them at home (yes my American friends we call it PVR and not DVR, don't ask, I don't know) but my best chance to watch things usually comes while I am traveling which makes the PVR not so helpful in those moments. The internet however can be very useful. I was able to get caught up by watching the episodes streaming at Fox's web site. A great thing to do when your flight is delayed.

Runner's World had some great nuggets in it. I'm feeling inspired once again to work on my core (abs, lower back, etc.) and I'm feeling it today from my first workout two days ago!

Buyology has been an interesting book. I'm not that into sales and marketing but doing what I do there needs to be some attention paid to it. This book is the result of a neuromarketing study where volunteers allowed the author and others to essentially peer inside their brains while they observed or experienced marketing. Things learned so far . . . logos ain't so important, rituals help sell, a black lung warning on a cigarette package only makes the smoker want a cigarette! Very interesting results. Once I complete the book I'll post more about it. Until then . . .

GL

2 comments:

Kiwifruit 1/22/2009 10:30 PM  

So we have another 24 fan here! My brother is into it big time, but we (much to his dismay) don't watch it very often at all. I don't think I've seen it since that nerve gas season, which to me was pretty awful.
The book sounds interesting. Very discussion-provoking.
~Kiwifruit

Jessica Lewis 1/24/2009 10:49 PM  

thanks for the "shout out" about the heat relaxers! Dave & I have been using ours a LOT lately too. AND - thanks for the reminder to keep reading Buyology - great synopsis!

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